Building and consolidating the Portuguese Public Finance Council brand implies acting in a coordinated manner on different fronts, so that citizens, employees and other stakeholders are able to recognize it and understand its institutional positioning.
Communication is one of these fronts and its visual identity is one of its most relevant aspects. The brand's visual identity is the way it presents itself to the public - how its name is synthesized in a logo, with its predominant colors in several communication pieces and environments.
The consistency and coherence present in the visual solutions help strengthen the brand's image. This guide deals with the basic elements of the Portuguese Public Finance Council's visual identity - logo, colors, and institutional typography - and offers examples of application, thus guiding all those responsible for its management.